John Recca is a brand developer with extensive experience managing companies, ventures, and brands. Currently, Mr. Recca is managing director of the BrandWerks Group, a boutique brand development firm providing strategy, financial and design solutions for a wide range of clients in food/beverages, government, professional and financial services, consumer goods, publishing, and health/medical. John advises BrandWerks' clients on planning, capital formation, business development, sales and marketing.
Prior to BrandWerks, John founded, rolled-out and eventually sold his own gourmet soda company. Overall, John’s skills are balanced between classical CPG marketing and practical, results-driven business development and sales.
His client-side experience includes directing a new product operations group for the Coors Brewing Company, directing new products at Hinckley & Schmitt Bottled Water Group, and leading global brands Beefeater Gin and Canadian Club Whisky for Hiram Walker-Allied Domecq. At Hiram Walker, John was a member of the company’s global acquisitions team responsible for securing ownership and distribution rights for portfolio brands. John's background includes eight years with the E. & J. Gallo Winery. At Gallo, he assisted in the development of E. & J. Brandy, Bartles & Jaymes Wine Coolers, and various wine brands. In sales positions, John helped create and manage Gallo’s national hotel/restaurant sales division. He has hands-on selling experience with national account chains, regional marketing and distributor sales management.
John has proven team-building skills. His communications skills are excellent, ranging from board-level to street-level. John is active in the business community and regularly conducts seminars and presentations on branding and marketing.
John has a degree in Economics from the University of California, Berkeley. He has attended graduate business programs at Claremont Graduate School, University of California, Los Angeles, and University of Colorado. He is on the Board of Directors, Genesee Foundation, the Advisory Board of Colorado's Department of Agriculture, Markets Division/Colorado Proud, the Colorado Wine Industry Development Board Marketing Committee, and previously, the Brand/Strategy committee of the New Denver Ad Club.
John resides in Golden, Colorado. He is married and has two children. John’s interests include fitness/nutrition, cycling, skiing, cooking, winemaking, and homebrewing.ing.
