The BrandWerker :: Practical Branding Tools and Solutions

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Nuts & Bolts

::practical advice::

Good packaging should:

1. Identify the brand clearly

2. Make immediate impact

3. Stand out vs. competition

4. Connect with the target

5. Invite trial

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The BrandWerker™ is distributed by the BrandWerks Group as a service to our friends and clients. Our intent is to provide practical ideas, tools, and solutions to help you develop your brand and business.

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The Brand Package

Lots of competition. Lots of brands and choices. Retailers aren't looking for another brand to put on their crowded shelves. Unless of course there is a consumer need or opportunity. Fulfilling that need and providing a real benefit is what turns your product into a viable brand, packaged for success. In reality, your packaging will have to work overtime for your brand to get noticed. That's important since consumer impulse buying accounts for about 40% of all grocery purchases. On a crowded shelf having the right package, label, look and image can be the deciding difference between success and failure...even more so since the average buying decision is made in seven seconds!
Communicate Your Difference Being different in the crowded cookie category isn't easy, so what should our client’s new cookie be? Our answer: healthy and big, yes…but also protein-packed nutrition. A combination of cookie fun and healthy nutrition. Through BrandVision™, our interactive strategy session, with defined the brand as a delicious, "jubilant" experience, an exhilarating feeling of "Oh"! Jubilant and Oh. Uhmm. That’s how we came up with the brand name, Jubio. Then, packaging. Cool, clean, retro fun that's "jubillion" miles from the competition.
	Translate Your Uniqueness How does a new olive oil brand stand out on the shelf among the "sea" of competing brands? Our solution: have the brand and its package transport you to Greece and the special place of its origin, Mani. Mani is bright, colorful, surrounded by ancient (azure, teal blue) seas. It's warm, sun kissed by the gods. It's golden, as in royalty. This is a different place; a new, undiscovered destination. Therefore the package must look different. An unusual, contemporary bottle shape, a sleek "Doric" look, as in Greek architecture. A label that's clear, open and welcoming. Premium, as in fine wine. Just another olive oil? Not at all. Welcome to Mani, a new discovery that's truly unique.
Learn about our strategic approach to packaging. Watch video now.

To learn more about how good packaging can increase your sales, contact us for a free, no obligation (no kidding) brand discussion and assessment.

BrandWerks Group | 2195 Foothills Dr. S. | Golden, CO 80401