If you are like us you're getting weary of the constant negative dribble about the state of the economy. The phrase, "in this economic environment..." has become nothing more than an excuse for inertia. Of course consumers are price-sensitive. Sure, they are demanding more from their purchases. They're re-evaluating choices and switching brands with more frequency than ever before. But there's good news: Consumers are willing to try something new. Right now. That's positive, especially for brands that are prepared and ready to sell.

McDonald's Corp. is big, smart, and highly focused. What have they been doing during this time of recessionary doom and gloom? Investing in their brand and getting ready of course. Getting ready to take the fast casual foodservice segment by storm in 2010. As competitors fret and cut back, McDonald's is completing their brand repositioning efforts, preparing to roll out several new menu items and accelerating new store openings and "premium" remodels. Its goal: Improve brand image and increase market share...quickly, before the competition knows what hit 'em.

Before: Just another sausage?

Through BrandVision™, a fast-paced, interactive branding event that we conduct with our clients, the brand began to take shape. Commitment to quality. Craftsmanship. Old World simplicity. A sense of family. Time to appreciate. All brand values that can easily come to life in logo, packaging and communication with a little direction. Mulay's is now Brand Ready and prepared for new distribution and market expansion.

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