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:: practical advice ::
Keep it Simple:
1. Why complicate? Consumers and retailers want simple solutions.
2. Get real. What's the true, real essence of your brand?
3. Does your brand do something better, anything better than the competition?
4. Communicate your difference simply, understandably.
5. Be consistent. Create an emotional bond with your consumer.
The BrandWerker™ is distributed by the BrandWerks Group as a service to our friends and clients. Our intent is to provide practical ideas, tools, and solutions to help you develop your brand and business.
The BrandWerks Group supports the Colorado Department of Agriculture and Colorado Proud. Colorado Proud members receive a 20% discount on all our services.
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Brand Simplicity |
Great brands are simple brands. Simple imagery. Simple, clear communication. Simple, meaningful benefit. They're not complicated or difficult to figure out. An example: Apple Computer. Simple, recognizable logo. Simple, consistent product naming (iPod, iMac, iPad). Simple, functional product design. And of course, simple and easy to use. Simple brands make an immediate connection, they create a lasting, emotional bond... and maybe a consumer for life.
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It's Not Rocket Science
A smart marketer, Campbell's is now experimenting with biometric and neurological research to assess physiological and emotional responses to its soup packaging. That's right...eye movement, heart palpitations, perspiration, brain synapses. Over thinking? We'd say so. Why not just focus more on the product itself and add more warmth, comfort, and appetite appeal. Isn't that what the brand is and always has been?
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| Simpler Times
Back in time. That's where Mountain Valley Canning has gone. And why not? The past evokes a time of freshness and simplicity. Garden-grown, handpicked fruit and vegetables. Home canning. Remember that "biometric" and "neurological" response you felt as aromas and flavors filled your senses? The memories and emotions? Remember the old fruit box labels? Why not recapture that simplicity in logo and packaging?
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| Simple Essence
For BrandWerks client Custom Life Solutions, creator of the unique, travel-friendly, tabbi™ vitamin and supplement organizer, branding couldn't be simpler. Think of the ultimate travel companion. Flexible, versatile, durable, healthy, fun, friendly, protective. That's the essence of tabbi™. So, we personified the brand. We brought it to life, in logo and identity. And also in its tag line, "tabbi™...Your Healthy Travel Companion".
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Simply U
Let the brand reflect who you are. That's what we recommended to a bottled water client. After all, the company's product difference and the owners' personal values were defined by simplicity. Simple product: pure, mountain spring water. Simple business vision: truth, honesty. A simple benefit: enlightenment, or "illumination". And lastly, just simple design.
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To learn more about how simple branding can be contact us for a free, no obligation brand assessment.
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BrandWerks Group | 2195 Foothills Dr. S. | Golden, CO 80401
Phone: 720.300.9955 | www.brandwerksgroup.com
Copyright BrandWerks Group | All Rights Reserved
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