The BrandWerker :: Practical Branding Tools and Solutions

View as Web page

Nuts & Bolts

:: practical advice ::

Create your brand vision:

1. Look at your strengths and capabilities. Ask yourself what your brand does best and how it could be improved.

2. Any unmet consumer or trade needs? These could be opportunities.

3. Examine your competitors and the benefits their brands provide.

4. What's your future vision? Where do you want your brand, your company to be in say, 5 years?

5. You need a plan to get there. BrandWerks can help. Here's a glimpse at what we do to identify your Brand Vision.

The BrandWerker™ is distributed by the BrandWerks Group as a service to our friends and clients. Our intent is to provide practical ideas, tools, and solutions to help you develop your brand and business.

The BrandWerks Group supports the Colorado Department of Agriculture and Colorado Proud. Colorado Proud members receive a 20% discount on all our services.

Brand Vision

Got Vision? In today's economy, consumers are re-evaluating their brand choices. They're less loyal; they're switching brands left and right. It's brand warfare out there. To thrive, let alone survive in this environment, you better give your customers a good reason to buy. Your brand must be meaningful. It must have added value, a stronger hook. Our advice: Start with your brand vision and the benefits you deliver.
	Innovate Scrambled Oats, a startup client of ours, knows how to innovate, and "scramble" the competitive landscape. Their brand vision is to combine the health benefits of oatmeal with the nutrition benefits of meat and cheese proteins to create a truly unique (and by the way, very flavorful and tasty) meal alternative. Definitely not your father's oatmeal!
Get Local Landmark Foods, a Colorado gourmet soup producer, knows how to get closer to their consumer and inspire brand loyalty. Their brand vision? Create a line of regional soups that meet local needs. With products like Colorado Chili, Kentucky Burgoo, Brunswick Stew, and Chesapeake Clam Chowder, Landmark has built-in market demand and a highly-focused, regionally marketing strategy. Who says "going national" has to be better. Just ask Whole Foods if they prefer local products. Hint: They do.


	Keep It Simple There are few categories as competitive as distilled spirits. Product differences are small, and brand hype is usually big. In the vodka segment, communication typically centers on image and style, values that suddenly aren't too relevant today. Fris Vodka Skandia has a different brand vision, and it's simple: Just focus on the product. You see, this unique vodka is formulated to be enjoyed best when served ice cold. The promise (brand benefit) is also simple: "The Colder The Better". That says it all. For more "visionary" ideas and solutions, please visit us!

BrandWerks Group | 2195 Foothills Dr. S. | Golden, CO 80401