The BrandWerker :: Practical Branding Tools and Solutions

Nuts & Bolts

:: practical
advice ::

Want to make 2009 a great year?

1. Expect a tough year. Plan now, and plan for success. While others may be circling the wagons reducing budgets, invest in your brand.

2. Get out, roll-up your sleeves and work with your customers. Promote your brand frequently and aggressively.

3. Be different, and offer more value than your competitors. Constantly get new consumers into your brand.

The BrandWerker™ is distributed by the BrandWerks Group as a service to our friends and clients. Our intent is to provide practical tools and solutions to help you develop your brand and business.

The BrandWerks Group supports Colorado Proud and the Colorado Department of Agriculture.

Numbers To Live By

Planning for Success

With 2009 just around the corner, now's a good time to spend a little quality time with your brand. We thought we'd share a few numbers with you that may influence your planning efforts. Enjoy, and a Merry Christmas and a peaceful and relaxing Holiday Season to you and yours.


Sad, but true. 55% of new businesses fail within five years. Top reasons: Flawed business planning, products/brands that don't thrill customers, and poor cash flow management.	Remember, it's 55...so stay alive!
	Zooom! About 7 seconds. That's how long it takes for the average grocery shopper to make a purchase decision. Make sure your brand is priced right, and has good shelf position.
In a recent survey, 73% of consumers said that packaging was the number one reason they bought a product. Make sure your brand gets their attention!

On average, 20% of a brand's volume is new trial while 80% is repeat business. For success, get as many consumers into your brand as posssible. Always work on trial...no matter what stage of your brand development. Demos are a very cost effective tool!	According to Progressive Grocer magazine you can expect a 263% increase in sales when your brand is on-sale at a reduced price. Sales lift is +420% when feature pricing is combined with an in-store display. These are big numbers, so discount appropriately and promote frequently!
You need to be quick. PIMS data indicate that initial entrants can expect a 31% market share. Number four? 12%. The lesson here: Innovate, don't procrastinate.
	Best wishes for success in 2009! - The BrandWerker