Just because packaging is simple doesn't mean it shouldn't stand out and get noticed. Take the lowly clamshell for example. As recyclable PET, it's an excellent, low cost, environmentally friendly packaging alternative. But is there a rule that says it has to look generic, boring? Not if gourmet retailers like Whole Foods or Vitamin Cottage have their say (they do). That's why we like what Gianna's is doing. Simple, colorful labeling. Strong brand ID. Fun, emotion, etc. Once a clamshell, now an "oystershell". A real pearl of a package.

BuffaLoam is a premium, organic soil amendment and plant food made from bison manure. Its rich, clean, dark appearance and neutral aroma are the result of careful pasteurization, blending, and aging. It's truly different and higher quality...the "espresso" of fertilizers. So why not package it that way? In a coffee-like bag, with a window so consumers can actually see the difference. With earthy paper and green printing to communicate its organic-ness.

Stranahan's Colorado Whiskey. We reckon it's as bold as the Rockies and as smooth as a filly's nose. Moreover, it just plain oozes with authenticity. One look and you can see that this modern day reincarnation of Old West libation is the real thing. Old-timey bottle shape; tall with squarish shoulders. A pull-cork under the revolver chrome shot cap. A unique, angled, parchment label with human handwriting to indicate batch number and bottling date.

Mulay's is high quality, all-natural, gluten-free sausage made from generational Sicilian family recipes. It's not ordinary. So why look ordinary like so many other brands? You know the look. Generic, black styrofoam meat trays with plastic stretch wrap. Instead, be premium. The fresco-like, die-cut paperboard sleeve trumpets care and quality. It also provides a larger canvas to paint the full story of the brand: stronger logo, Italian heritage, product features and benefits, and more. Hello sales, arrivederci competition!