Carly's Gold Gourmet Mustard Sauce
| Client Need: Carl Hayden is an Aspen entrepreneur who has many talents, not the least of which is his ability to make the finest cooking and grilling sauce we've ever tasted. For Carl (his friends call him "Carly"), all he needed was a brand that communicated his personal care and attention. |
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| Solution: First, the brand name. Could be anything, but why not Carly's Gold? After all, it is Carl's brand, and the mustard sauce does have a rich, golden color. The name has strong recognition, and the design communicates quality. We have a saying, "you got to be the brand". In Carl's case, Carly's Gold is a living legend. |