BrandWerks Group :: Strategy Branding Marketing Web PR

Durga Institute

Client Need: For many companies, a Web site is the primary medium, so it site must work "overtime" delivering the brand message and imagery and also, generate sales. Brand development and Web development are inseparable. But, where to start? The answer: First the brand, then the site.

Solution: The Durga Institute develops leadership skills through Zen-like, counter-intuitive learning methods and sports programs. It's not an easy concept to communicate, let alone sell to potential customers. Through our BrandVision™ process, the BrandWerks strategy team helped Durga define the brand and its positioning uniqueness. From there, our award-winning web designers and copywriters came up with a look and message that meets the needs of the professional target customer. The result: brand and Web site are "one".