E-Marketing
Durga Institute

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 Client Need: The Durga Institute developed a new leadership program that it wanted to market to a defined customer target profile. Specifically, Durga needed an annoucement piece designed, and a database developed that would communicate information in a timely manner.

Solution: An E-Marketing campaign. The BrandWerks Group believes Web sites should not only communicate the brand, but sell. E-Marketing is a vital selling tool. To help Durga increase its program sales, we designed an e-newsletter, and worked with the Company to develop its database of client targets. The newsletter supplements personal selling efforts by expanding reach. It's a very cost-effective tool that works!