Sales Development
Entrust Mortgage Sales Incentive Program


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 Client Need: How do you keep your sales people motivated month after month, especially in a tough sales environment like mortgage lending?

Solution: Be different. Be creative. Most incentive programs are top-down, management dictates. In other words, management sets all the rules; management determines who wins (and who loses). This can be polarizing and demotivating! For BrandWerks, we brought a new, and powerful twist: Let the employees' peers and customers decide! What better way to improve teamwork in addition to performance. The Entrust "eAwards" program combines recognition and real, tangible rewards. The result is better motivation and reduced turnover.