Packaging
Frasché Gourmet


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 Client Need: Robey Frasché is a chocolatier. She makes an outstanding chocolate sauce. As a startup company she wanted to create an image that would communicate a perceived consumer value equal to the brand's superpremium price. Above all, she wanted the packaging to stand out on the shelf, stimulating interest and inviting trial.

Solution: The BrandWerks Group developed a brand strategy that communicates the Frasché gourmet art with fresh, vibrant, and youthful flair, but still within reach of the family's traditional French heritage. Our creative team undertook several visual studies, but soon it became apparent that the classic style of early 20th century Art Nouveau posters would be the right ingredient to success. Bon Appétit!