Branding
Illume Bottled Water
Illume Bottled Water
| Client Need: How do you create a new product from the ground up, and position it for success? Good question. Especially in a crowded category like bottled water where consumers aren't exactly thirsty for just another "me-too" brand. |
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| Solution: Our answer, a question: Who are you? For the BrandWerks Group, brand success starts with your strengths, capabilities and who you are. For our client that meant a brand that was simple, true, and enlightening. A brand promise that reflected on its owners and their comfort level. From there, a light went off. Actually, an "illuminating" spark. The result: a new brand and name, "Illume". |