Branding
Landmark Foods

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 Client Need: Steve Arrington, president of Landmark Foods, needed a new logo for his company. Not just a clever image, but an identity and tag line that captured his product strategy of marketing a regional and worldwide collection of gourmet soups and stews.


Solution: True to the BrandWerks way, we first developed the brand positioning strategy, "A World of Flavors". We thought this was good enough for a tag line too. For us, that means simple, clear communication of the brand's point-of-difference. That's how we approach design as well. For Landmark, there's nothing like a clean, simple look with an icon having global appeal.