Naming & Branding
Orbis Life Fitness
Client Need: When this online fitness startup came to us they needed a name and an identity that communicated, in a very imaginative way, what they do.
Solution: First the strategy, then the name. Lastly the design. That's our approach: ready, aim, fire. The Company provides a complete, 360 degree workout engaging mind, body and spirit. OK. We then helped our client brainstorm several names. Orbis it was. Now design. An orb is round, the Web cam (how they deliver their service) is round, like an "eye". Hence the icon. We then added a typeface that's somewhat "techy" and colors appealing to the target consumer.

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