Branding
Pappardelle's Pasta
Client Need: Pappardelle’s Pasta has a very loyal following among fine dining chefs who appreciate the consistent, four-star quality of the Company’s gourmet pastas. Pappardelle’s brought in BrandWerks to develop the brand and position the Company to take advantage of its inherent strengths of superior quality and unique/custom variety.
Solution: BrandWerks worked closely with Pappardelle’s management team to help the Company assess its strengths and articulate its long-term vision. The first step was to differentiate the brand and shape its brand image. The focus was on creative art, which is Pappardelle’s true sustainable advantage.

back