Branding
Rocky Mountain Cookies

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 Client Need: How do I make my brand stand out? We hear this question all the time, especially from companies with tough competitors or in price sensitive, commodity-like categories. For great tasting Rocky Mountain Cookies only one ingredient was missing–and that was a strong corporate identity.

Solution: So, how do you make your brand stand out? First determine what you do best. What makes your product really different? Cookie differences can be subtle, but we quickly determined after a few bites that these extraordinary cookies were bursting with all the flavor and energy as a Rocky Mountain sunrise. The metaphor worked and Rocky Mountain Cookies had a new positioning, a new logo and most importantly, new sales opportunities.