Branding
Sweet & Saucy
Client Need: Sweet & Saucy is a decadent company. No, we're not talking about its moral compass. We're talking about its sinfully delicious chocolate and fudge sauces. It needed a brand image.
Solution: Branding starts with positioning, e.g., "Sweet & Saucy sauces are bold, rich and sinfully delicious; the perfect indulgence for those tempting moments in life." With this divine inspiration we created an image blending the brand's angelic and devilish qualities, or as our creative team put it, "one part nunnery and one part bordello". Now, that's a recipe for success!

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