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Solution: Focus on the brand! To stimulate impulse purchases and trial, packaging must prominently and clearly feature the brand ID. Just as important, it must provide immediate impact at a distance, for example, from normal viewing distance in a grocery aisle. To make sure Sweet & Saucy would stand out, we designed a color-coded labeling system which creates a billboard effect for the brand when faced on a store shelf. This gives the brand much greater impact and than other brands...and the opportunity for "sweet" success!