Market Research
Sirius Products, makers of Soapworks


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 Client Need: Sirius is a marketing company that has a history of successful market introductions. For Soapworks, they needed category size and trend information in order to prove to the world's largest retail chain that an emerging, new product segment was worth entering.

Solution: Emerging category and segment data is extremely difficult to come by, mostly because it is underreported, or the category is growing too fast to provide reliable estimates. This is no problem for BrandWerks Group. That's because we subscribe to, or have access to alternative databases and research studies. For Sirius, we were able to tap into these, and also develop analytical projection models to quantify volume potential and prove viability.