Branding
Tabiyat Natural Mineral Water
Client Need: How do you position a brand to appeal to consumers? Especially if that country is Afghanistan, a land defined by fiercely independent tribes, decades of strife and distrust of foreigners..not to mention warlords Coke, Pepsi and Nestle.
Solution: Focus on striking a nerve with consumers. Be their brand. That's exactly what we did with Afghanistan Natural Beverages, the brand owner. Yes, the people of Afghanistan are fiercely independent and nationalistic. They long to be free of foreign influence. Some may say that they have a free nature. In Dari, the local language, that translates to Tabiyat. Free nature is Afghanistan identity. Tabiyat is free, open and majestic. The brand says Afghanistan and it's their brand.

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