TrygTech Inspect
| Client Need: DC Safety is a growth stage company that provides safety inspections for schools. The company needed a vision and strategic focus that it could build upon, and a plan that would allow it to leverage the embedded software development capabilities of its technology partner, TrygTech, Inc. |
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| Solution: Through BrandVision™, our interactive planning tool, we were able to identify the optimum growth path for the brand and its product line "architecture". Additional customer interviews helped determine the ideal brand benefit which we simply characterize as a "guiding focus". A branding metaphor, a magnifying glass, and a tagline now provide clear focus. |