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| Barb Gasper |
| Market Research & Strategy |
Barb is the founder of Focus Research & Strategy, a qualitative and quantitative research agency. Barb has worked on both client and agency sides of the business and brings a vital depth of experience to the BrandWerks team. While at Coors, Barb helped manage flagship brand, Coors Light, as well as the Coors Banquet and Killian's brands. She also launched several new products, managed public relations for sports marketing and developed the Innovations Testing Process in consumer research. Barb graduated from Miami University in Oxford, OH and holds degrees in Communications and Marketing.