Closeness Counts

Many brands have close relationships with their consumers. But the really successful ones have forged strong bonds with their supplier networks. For good reason, since often it's your suppliers who provide you with the uniqueness, innovation and service that differentiates and sustains your brand.

Local Hero

Whole Foods Market® knows how to build partnerships. Its focus on unique, gourmet, and locally produced products gives it "local flavor", a valuable selling point versus other grocery chains. And, unlike its old-school competitors, Whole Foods proactively seeks out new food concepts, wooing suppliers with incentives like unit-level product authorizations, low interest expansion loans, demo opportunities, and other enticing marketing programs. This is a total shift in grocery trade practices, a far cry from the often adversarial relationships that exist between suppliers and traditional retailers. Whole Foods call this outreach its "local alliance", and it benefits everyone, including the consumer.

Learn more about Whole Foods' alliance with local producers and suppliers. Contact Us and we'll e-mail you our free 20-page white paper that includes strategic insight on doing business with the chain's Rocky Mountain region.