More Than A Pretty Picture

On the surface, a logo is simply a graphical element combined with the identifying typeface name of your brand or company. But as your brand's visual impression it's much deeper than that. A logo communicates your brand's uniqueness and point-of-difference. It's a strategic summary of who you are.

The Art Of Branding

A logo becomes a brand when it connects; when it delivers a benefit and fulfills a promise to the consumer. Take Pappardelle's Pasta. This is a logo that we created for a company that produces outstanding fresh, frozen and dried pastas. Not just any pasta, but custom, artistic creations.

Creativity. Art. That's what defines Pappardelle's. That's what makes them different than other pasta companies. And that, simply, is what the logo communicates. Cleverly, and immediately for an impactful first impression. For Pappardelle's Pasta that means Buon' Appetito and Buon' Sales!