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Brand Knowledge

We've been building brands for quite some time and we're pleased to share some ideas and resources, below. In addition, please visit The BrandWerker, our online newsletter which offers helpful insight and provides branding tools and solutions that will help you build your business.

Lastly, please feel free to Contact us any time for advice or to schedule a free (no obligation) brand consultation and assessment.

Some Resources
>Colorado Proud
>Search Engine Marketing (SEMPO)
>US Patent & Trademark Office
>International Classes, Goods & Services
>USDA Food/Labeling Guide
>GS1-UPC and BarCodes
>United Natural Foods (UNFI)
>Tony's Distribution
>Nielsen
>Information Resources
>Whole Foods Markets Quality Standards
>Vitamin Cottage Product Criteria
>Bruni Glass
>Tricor Braun Packaging
>Cal Glass
>Vitro Packaging
>iStockphoto
>iContact
Branding/Marketing Sites
>The BrandWerker Blog
>BNET
>Marketing Sherpa
>Brand Channel
>Brand Week Magazine
>BW-Brand New Day
>Advertising Age Magazine
>Promo Magazine
>Ad Pulp
>Brand Autopsy
>Wall St. Journal Marketing
>Tom Peters
>The Long Tail
>Change This
>Wired Magazine
>Sun Tzu-Art of War Forum
>Marketing Warfare-Wikipedia
>Marketing Hub
Brand Concepts Brand Concepts (con't)
>Brand Funding >Brand Warfare #1
>Packaging >Brand Warfare #2
>The Logo >Brand Believability
>The Tag Line >Brand Relationship
>Brand Value >Get Noticed
>Elevating the Brand >Reinventing the Brand #1
>Brand Excellence >Reinventing the Brand #2
>Brand Truth >What's the Difference
>Brand Partnership >Brand Culture
>Products vs. Brands >Smart Brands
>Be The Brand >Brand Experience
>Brand Image >Happy (Brand) New Year!
>Brand Essence
White Papers (PDFs) Presentations (PDFs)
>BrandWerks' Strategic Approach >Positioning and BrandLaddering™
>Brand Differentiation >Brand Warfare
>Brand Equity & Image Assessment >Branding 101
>Business Plan Outline >Total Brand Experience
>Marketing Plan Outline >BrandBuilder™