Brandwerks has a well-defined business and brand development process, market tested and proven through 20 years of successful consulting experience with food and beverages and other industries. It’s a step-by-step process that produces market initiatives and results quickly and cost effectively.
Assessment
Internal and External Evaluation
We are business people who understand consumer packaged goods, inside and out. That's because we have owned and managed businesses ourselves, and also created and marketed many successful brands. When we partner with you, we will dig deep into your business and your brand potential. We'll assess your business model, financial capabilities, brand potential and much more.
Visioning & Ideation
BrandVision™
Working closely with you, we will define your personal, business and brand visions. Importantly, all must be in sync for any chance of success. Through BrandVision™, our day-long ideation session full of interactive exercises, we will determine your future direction, new products, brand segmentation and communication and help you plan your market focus.
Planning
Business, Sales and Marketing Plan
BrandVision™ provides us with your company's future direction, including market, consumer and brand focus. We will work with you to fine-tune your business model and business/financial plan, and if required, help you plan your cash flow needs and potential operation improvements, including capital expenditures. We will also help you plan your distribution model, including trade programming and consumer marketing initiatives.
Brand Development
Brand Identity and Package Design
Brandwerks is a team of brand development professionals. We have expertise in brand creation, design and packaging. Most likely your brand needs some improvement. With direction from BrandVision™, we may recommend a potential rebranding, possible line extensions, new brand segments and other positioning and communication improvements. With clear direction upfront, our design process is straightforward, simple and cost effective.
Consumer & Trade Development
Marketing and Distribution Execution
Brandwerks is no ordinary agency. We're a hands-on business and brand development company. We know how to roll up our sleeves and market and sell. We have significant CPG brand marketing and advertising experience. We have managed brokers and distributors and have worked with many chain and key account customers. We have a deep understanding of trade practices and what it takes to gain distribution and create the right programs to grow your sales.