05 May Podcast – Branding Your Product
Your brand tells a story to your customer that sticks with them long after they have used or consumed your products. Is your brand telling the right story? In this...
14 Sep A Honey of a Rebranding
Meadery of the Rockies is a leading U.S. producer of meads, or honey wines. But, in terms of volume, meads represents only a small segment, less than 1% of total wine consumption....
14 Sep The Making of a Luxury Brand
Posted at 18:30h
in Branding, Design, Marketing, Naming, Sales & Distribution, Segmentation, Strategy
Talon Winery is one of three brand labels marketed by Talon Wine Brands. Its lineup is fairly broad, composed of 13 different varietal types positioned solely within the premium segment...
13 Sep A Saintly Brand Refresh
St. Kathryn Cellars is a different kind of wine. That’s because it’s made not from wine grapes, but from fruit and botanicals. Its sweetness makes it easy to drink, and that...