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The Falconer

14 Sep The Making of a Luxury Brand

Posted at 18:30h in Branding, Design, Marketing, Naming, Sales & Distribution, Segmentation, Strategy
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Talon Winery is one of three brand labels marketed by Talon Wine Brands. Its lineup is fairly broad, composed of 13 different varietal types positioned solely within the premium segment and priced at $15-$17 per bottle. [caption id="attachment_15886" align="alignright" width="140"] Talon’s core line competes in the...

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