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Meadery of the Rockies

14 Sep A Honey of a Rebranding

Posted at 18:34h in Branding, Design, Marketing, Naming, Sales & Distribution, Strategy
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Meadery of the Rockies is a leading U.S. producer of meads, or honey wines. But, in terms of volume, meads represents only a small segment, less than 1% of total wine consumption. Mead distribution is somewhat limited and products are not generally top-of-mind with consumers. [caption id="attachment_15983" align="alignright"...

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The Falconer

14 Sep The Making of a Luxury Brand

Posted at 18:30h in Branding, Design, Marketing, Naming, Sales & Distribution, Segmentation, Strategy
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Talon Winery is one of three brand labels marketed by Talon Wine Brands. Its lineup is fairly broad, composed of 13 different varietal types positioned solely within the premium segment and priced at $15-$17 per bottle. [caption id="attachment_15886" align="alignright" width="140"] Talon’s core line competes in the...

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The Brandwerks Difference
We are a team of consumer packaged goods industry experts who have created, developed and managed many successful ventures and brands. We know how to bring consumers and customers to your brand.
Blog Posts
  • The Brand Personified September 20, 2018
  • A Honey of a Rebranding September 14, 2018
  • The Making of a Luxury Brand September 14, 2018
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BrandWerks Group

1 week ago

BrandWerks Group
… And here’s the entire lineup.  The “Peachy Keen“ is made from those always sweet and juicy Palisade peaches! ... See MoreSee Less

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