Pueblo County Mesa Schools, District 70 has a secret that very few know about. It has a very unique program called “SEBS” (School of Engineering and Biomedical Sciences). It’s actually a “school within a school” for middle- and high-schoolers that thoroughly prepares these exceptional students for advanced...
When the deadly cantaloupe Listeria bacteria crisis hit Colorado in 2011 (brought about by a single grower in southeastern Colorado), the media inaccurately attributed the problem to the Rocky Ford growing region. This immediately decimated the Rocky Ford Cantaloupe™ brand, a brand that had, and...
Finding a communication point-of-difference in the highly competitive vodka category isn't easy. Most brands are fairly one-dimensional, typically focusing solely on image and style. Frïs Vodka Skandia is different. That's because its "cold distilled" distillation process gives it greater flavor when served extremely cold. That’s important...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...
As Hiram Walker's Group Marketing Director for white spirits, Brandwerks' John Recca was tasked with rejuvenating Beefeater Gin in the U.S. At the time, the brand was losing significant market share to other imported gins including Tanqueray and Bombay. Consumption lacked versatility and was primarily...