The Rosé category has become extremely popular as consumers discover new and drier, more complex styles of this refreshing wine that originated in the Provence region of southern France. When we started working with Talon, the winery already had a couple of blush wines in...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...
As Hiram Walker's Group Marketing Director for white spirits, Brandwerks' John Recca was tasked with rejuvenating Beefeater Gin in the U.S. At the time, the brand was losing significant market share to other imported gins including Tanqueray and Bombay. Consumption lacked versatility and was primarily...