Gina’s soups are vibrant, colorful, and full of (highly visible) healthy ingredients. They make a statement all on their own. And we wanted to show them off as we planned the brand’s label and packaging. For the brand’s logo, we elected for something subtle, a stylized “g”, with a leaf for ligature and “cup handle”. It’s a simple icon that’s open and friendly…just like Gina herself. To round out the primary display panel label, we decided on an all-green color design system for all soups. And why not? After all, these soups are colorful enough to provide enough contrast for retail shelf impact. For the jar, we elected something tall and uncomplicated, the perfect canvas for all this delicious color. And last, a contrasting black lid with the “g” icon, the perfect exclamation point to cap off these warming soups. Read more about Gina Cucina, in our Blog post, “The Brand Personified” and get to understand the passion behind this brand.