Mulay’s Sausage

Rebranding and New Packaging

About This Project

Grocery meat and sausage packaging can look pretty generic, more often than not, it’s a label slapped on a Styrofoam tray. But if you are Mulay’s, with a family heritage dating back to 1326, and an unswerving commitment to quality, that’s simply not good enough. So, instead be premium. Instead of a label, we created a paperboard wrap, literally a mural of imagery and emotion to communicate the brand’s point-of-difference and benefit, and capture the authenticity of the product and the Mulay family Sicilian heritage. After all, Mulay’s is a promise of quality, a rich culinary experience. It deserves quality packaging, and all the success that comes with its (now) national distribution.

As I left the appointment the buyer couldn’t say enough about the great packaging. I hear it all the time! Business is good, we love our branding. Thank you, BrandWerks! – Loree Mulay Weisman, Owner, Mulay’s Sausage


Branding, Packaging, Strategic Planning