St. Kathryn Cellars had an old and dated package with no appetite appeal and low perceived value. It was obvious to us that the brand needed a complete “refresh”. Our solution was not simply to add fruit to the label. The brand needed much more than that: it needed a unique and sustainable positioning, i.e., a brand promise that would exude refreshment and premium-ness. The fruit that’s fermented into this wine is authentic. It’s real, and mostly fresh picked from nearby orchards. It’s orchard fresh. Elevating the brand’s perceived value was a top priority, so we decided upon original and proprietary fine art. But this art should not be perfect or precise, but instead, natural to evoke the just-picked flavor of the land. Read the full story from our Blog, “A Saintly Brand Refresh“.