Western United States Agricultural Trade Association

Strategic Plan for 13-State Export Association

About This Project

The Western United States Agricultural Trade Association (WUSATA) provides export assistance to 13 western states’ departments of agriculture, and also, participating private companies. Programs include inbound and outbound trade missions, counseling on best practices and other sales and marketing support. In 2019, WUSATA asked Brandwerks, given our strategic planning expertise and success working with the Colorado Department of Agriculture, to facilitate and help create a strategic plan. Our process included interviews with select participants, facilitating large group and breakout sessions, and leading the Policy Committee in drafting the final strategic planning document, which, for the first time ever included vision and mission statements and a list of core values that represent the Association and how they will work with their customers.

Strategic Planning