The Rosé category has become extremely popular as consumers discover new and drier, more complex styles of this refreshing wine that originated in the Provence region of southern France. When we started working with Talon, the winery already had a couple of blush wines in...
Brandwerks has significant experience working with exhibits, trade shows, and other selling events. For us, it all starts with strategy and what our clients want and need to accomplish. For the Colorado Department of Agriculture’s presence at the global Produce Marketing Association trade show, their need...
Pappardelle's Pasta was one of our first clients. We began working with Jim Steinberg in 2003, soon after he purchased the company from the initial founders. Back then, the brand had limited distribution with a few local restaurants and a couple of high volume farmer's...
When the deadly cantaloupe Listeria bacteria crisis hit Colorado in 2011 (brought about by a single grower in southeastern Colorado), the media inaccurately attributed the problem to the Rocky Ford growing region. This immediately decimated the Rocky Ford Cantaloupe™ brand, a brand that had, and...
For Meadery of the Rockies to grow and reach out to mainstream consumers it was obvious to us that the brand needed a friendlier, more relevant image. It needed a complete rebranding, and with packaging that would stand out on the shelf. Strategically, we decided to...
Finding a communication point-of-difference in the highly competitive vodka category isn't easy. Most brands are fairly one-dimensional, typically focusing solely on image and style. Frïs Vodka Skandia is different. That's because its "cold distilled" distillation process gives it greater flavor when served extremely cold. That’s important...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...
In addition to developing food and beverage brands, Brandwerks has expertise in agriculture. During the past few years, we have been fortunate to work with growers and the State of Colorado. Our projects have ranged from strategic planning to brand creation, to comprehensive, fully-integrated marketing programs...
As Hiram Walker's Group Marketing Director for white spirits, Brandwerks' John Recca was tasked with rejuvenating Beefeater Gin in the U.S. At the time, the brand was losing significant market share to other imported gins including Tanqueray and Bombay. Consumption lacked versatility and was primarily...
We have been fortunate to work with Talbott Farms, one of Colorado's leading agricultural companies. The Talbotts are six generation growers located in Palisade on the Western Slope of the state. They are amazing folks, having worked and sustained their land, some 500+ acres, for...