Turquoise Mesa makes some outstanding wines. Recently, the winery captured best of show honors in the Colorado Governor's Cup, the state's prestigious wine competition. Through the Colorado Wine Development Board, we worked with the winery's owners to refine their brand positioning communication and to help...
Pueblo County Mesa Schools, District 70 has a secret that very few know about. It has a very unique program called “SEBS” (School of Engineering and Biomedical Sciences). It’s actually a “school within a school” for middle- and high-schoolers that thoroughly prepares these exceptional students for advanced...
Pueblo is known for its chile peppers. The famous pepper, originally known as the "Mirasol", but now the "Mosco", is one tasty pepper, especially when roasted to extract its full, expansive flavor. Within Colorado, it has good awareness and consumer acceptance as a result of...
Wy Livingston, owner of Wystone’s World Teas needed a package that reflected her expansive mission, and brand promise to introduce and connect people with tea. Our solution was a hexagonal box. Something that’s consumer-engaging, but practical. Perfect as a specialty store giftable item and at...
Zep, based in Atlanta GA, is a leader in commercial and household cleaning products. The products are sold through distributors and home improvement retailers such as The Home Depot. Zep contacted us in search of an agency who could refresh its Zep Commercial brand and...
When the deadly cantaloupe Listeria bacteria crisis hit Colorado in 2011 (brought about by a single grower in southeastern Colorado), the media inaccurately attributed the problem to the Rocky Ford growing region. This immediately decimated the Rocky Ford Cantaloupe™ brand, a brand that had, and...
For Meadery of the Rockies to grow and reach out to mainstream consumers it was obvious to us that the brand needed a friendlier, more relevant image. It needed a complete rebranding, and with packaging that would stand out on the shelf. Strategically, we decided to...
Finding a communication point-of-difference in the highly competitive vodka category isn't easy. Most brands are fairly one-dimensional, typically focusing solely on image and style. Frïs Vodka Skandia is different. That's because its "cold distilled" distillation process gives it greater flavor when served extremely cold. That’s important...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...
In addition to developing food and beverage brands, Brandwerks has expertise in agriculture. During the past few years, we have been fortunate to work with growers and the State of Colorado. Our projects have ranged from strategic planning to brand creation, to comprehensive, fully-integrated marketing programs...