When the deadly cantaloupe Listeria bacteria crisis hit Colorado in 2011 (brought about by a single grower in southeastern Colorado), the media inaccurately attributed the problem to the Rocky Ford growing region. This immediately decimated the Rocky Ford Cantaloupe™ brand, a brand that had, and...
For Meadery of the Rockies to grow and reach out to mainstream consumers it was obvious to us that the brand needed a friendlier, more relevant image. It needed a complete rebranding, and with packaging that would stand out on the shelf. Strategically, we decided to...
Finding a communication point-of-difference in the highly competitive vodka category isn't easy. Most brands are fairly one-dimensional, typically focusing solely on image and style. Frïs Vodka Skandia is different. That's because its "cold distilled" distillation process gives it greater flavor when served extremely cold. That’s important...
In addition to developing food and beverage brands, Brandwerks has expertise in agriculture. During the past few years, we have been fortunate to work with growers and the State of Colorado. Our projects have ranged from strategic planning to brand creation, to comprehensive, fully-integrated marketing programs...
Working with the Talon, we recommended that the winery broaden its appeal and sales potential to higher margin, luxury wine consumers through new product segmentation. The strategy was twofold: First to increase overall revenue and profits, and secondly and more importantly, to provide a "halo effect" by...
Cafe Spice brings Old World flavors to a new world craving new taste sensations, discovery and emotional enrichment. When we started working with New York’s Malhotra family, the brand was not engaging to consumers and the trade. The packaging was dull and ordinary with little...
St. Kathryn Cellars had an old and dated package with no appetite appeal and low perceived value. It was obvious to us that the brand needed a complete "refresh". Our solution was not simply to add fruit to the label. The brand needed much more...
We have been fortunate to work with Talbott Farms, one of Colorado's leading agricultural companies. The Talbotts are six generation growers located in Palisade on the Western Slope of the state. They are amazing folks, having worked and sustained their land, some 500+ acres, for...
Talbott Farms is a leading, family-run agricultural company located in Palisade, on the Western Slope of Colorado. The family has been farming for six generations, over 100 years, since 1907. They are the state's largest grower of those world renowned, always sought after Palisade peaches. Talbott...
Grandma's Frozen Noodles, founded in 1961, with over 50 years in operation is a successful company with fairly substantial distribution. They have a quality product, made the in the Old Word way; that is, with fresh ingredients and Bronze-drawn. The noodles (wide and spaghetti) have...