The Rosé category has become extremely popular as consumers discover new and drier, more complex styles of this refreshing wine that originated in the Provence region of southern France. When we started working with Talon, the winery already had a couple of blush wines in...
For Meadery of the Rockies to grow and reach out to mainstream consumers it was obvious to us that the brand needed a friendlier, more relevant image. It needed a complete rebranding, and with packaging that would stand out on the shelf. Strategically, we decided to...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...
Working with the Talon, we recommended that the winery broaden its appeal and sales potential to higher margin, luxury wine consumers through new product segmentation. The strategy was twofold: First to increase overall revenue and profits, and secondly and more importantly, to provide a "halo effect" by...
As Hiram Walker's Group Marketing Director for white spirits, Brandwerks' John Recca was tasked with rejuvenating Beefeater Gin in the U.S. At the time, the brand was losing significant market share to other imported gins including Tanqueray and Bombay. Consumption lacked versatility and was primarily...
St. Kathryn Cellars had an old and dated package with no appetite appeal and low perceived value. It was obvious to us that the brand needed a complete "refresh". Our solution was not simply to add fruit to the label. The brand needed much more...
Talbott Farms is a leading, family-run agricultural company located in Palisade, on the Western Slope of Colorado. The family has been farming for six generations, over 100 years, since 1907. They are the state's largest grower of those world renowned, always sought after Palisade peaches. Talbott...
Talbott's Cider Co. is a brand owned by Talbott Farms. It's been around for five years and achieved good, but limited distribution within Colorado. When the 2020 COVID pandemic hit, sales immediately plummeted, primarily the result of the Company's over reliance on foodservice distribution. Brandwerks...
Talbott Farms is Colorado's largest grower of wine grapes with over 160 acres of Vinifera and hybrid varieties. The Company supplies some 34 wineries, and recently with Brandwerks' strategic direction, made the decision to create and distribute its own portfolio of wines. Centennial Cellars derives...