The Western United States Agricultural Trade Association (WUSATA) provides export assistance to 13 western states' departments of agriculture, and also, participating private companies. Programs include inbound and outbound trade missions, counseling on best practices and other sales and marketing support. In 2019, WUSATA asked Brandwerks,...
Gina’s soups are vibrant, colorful, and full of (highly visible) healthy ingredients. They make a statement all on their own. But we wanted to show them off even more as we planned the brand’s label and packaging. For the brand’s logo, we elected for something subtle,...
Grocery meat and sausage packaging can look pretty generic, more often than not, it's a label slapped on a Styrofoam tray. But if you are Mulay’s, with a family heritage dating back to 1326, and an unswerving commitment to quality, that’s simply not good enough....
Pappardelle's Pasta was one of our first clients. We began working with Jim Steinberg in 2003, soon after he purchased the company from the initial founders. Back then, the brand had limited distribution with a few local restaurants and a couple of high volume farmer's...
Pueblo is known for its chile peppers. The famous pepper, originally known as the "Mirasol", but now the "Mosco", is one tasty pepper, especially when roasted to extract its full, expansive flavor. Within Colorado, it has good awareness and consumer acceptance as a result of...
When the deadly cantaloupe Listeria bacteria crisis hit Colorado in 2011 (brought about by a single grower in southeastern Colorado), the media inaccurately attributed the problem to the Rocky Ford growing region. This immediately decimated the Rocky Ford Cantaloupe™ brand, a brand that had, and...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...
In addition to developing food and beverage brands, Brandwerks has expertise in agriculture. During the past few years, we have been fortunate to work with growers and the State of Colorado. Our projects have ranged from strategic planning to brand creation, to comprehensive, fully-integrated marketing programs...
Working with the Talon, we recommended that the winery broaden its appeal and sales potential to higher margin, luxury wine consumers through new product segmentation. The strategy was twofold: First to increase overall revenue and profits, and secondly and more importantly, to provide a "halo effect" by...
Cafe Spice brings Old World flavors to a new world craving new taste sensations, discovery and emotional enrichment. When we started working with New York’s Malhotra family, the brand was not engaging to consumers and the trade. The packaging was dull and ordinary with little...