Working with the Talon, we recommended that the winery broaden its appeal and sales potential to higher margin, luxury wine consumers through new product segmentation. The strategy was twofold: First to increase overall revenue and profits, and secondly and more importantly, to provide a "halo effect" by...
Cafe Spice brings Old World flavors to a new world craving new taste sensations, discovery and emotional enrichment. When we started working with New York’s Malhotra family, the brand was not engaging to consumers and the trade. The packaging was dull and ordinary with little...
As Hiram Walker's Group Marketing Director for white spirits, Brandwerks' John Recca was tasked with rejuvenating Beefeater Gin in the U.S. At the time, the brand was losing significant market share to other imported gins including Tanqueray and Bombay. Consumption lacked versatility and was primarily...
St. Kathryn Cellars had an old and dated package with no appetite appeal and low perceived value. It was obvious to us that the brand needed a complete "refresh". Our solution was not simply to add fruit to the label. The brand needed much more...
We have been fortunate to work with Talbott Farms, one of Colorado's leading agricultural companies. The Talbotts are six generation growers located in Palisade on the Western Slope of the state. They are amazing folks, having worked and sustained their land, some 500+ acres, for...
Talbott Farms is a leading, family-run agricultural company located in Palisade, on the Western Slope of Colorado. The family has been farming for six generations, over 100 years, since 1907. They are the state's largest grower of those world renowned, always sought after Palisade peaches. Talbott...
Grandma's Frozen Noodles, founded in 1961, with over 50 years in operation is a successful company with fairly substantial distribution. They have a quality product, made the in the Old Word way; that is, with fresh ingredients and Bronze-drawn. The noodles (wide and spaghetti) have...
Talbott's Cider Co. is a brand owned by Talbott Farms. It's been around for five years and achieved good, but limited distribution within Colorado. When the 2020 COVID pandemic hit, sales immediately plummeted, primarily the result of the Company's over reliance on foodservice distribution. Brandwerks...
Talbott Farms is Colorado's largest grower of wine grapes with over 160 acres of Vinifera and hybrid varieties. The Company supplies some 34 wineries, and recently with Brandwerks' strategic direction, made the decision to create and distribute its own portfolio of wines. Centennial Cellars derives...