The Rosé category has become extremely popular as consumers discover new and drier, more complex styles of this refreshing wine that originated in the Provence region of southern France. When we started working with Talon, the winery already had a couple of blush wines in...
Gina’s soups are vibrant, colorful, and full of (highly visible) healthy ingredients. They make a statement all on their own. But we wanted to show them off even more as we planned the brand’s label and packaging. For the brand’s logo, we elected for something subtle,...
Grocery meat and sausage packaging can look pretty generic, more often than not, it's a label slapped on a Styrofoam tray. But if you are Mulay’s, with a family heritage dating back to 1326, and an unswerving commitment to quality, that’s simply not good enough....
Brand rejuvenation is personal. Through our BrandVision™ visioning and ideation process, we got to know the story and the face behind Schlereth’s Stinkin’ Good Green Chile Sauce. As a product, Schlereth’s is outstanding. It’s also interesting, complex, versatile, colorful, and premium…in many ways just like the...
Turquoise Mesa makes some outstanding wines. Recently, the winery captured best of show honors in the Colorado Governor's Cup, the state's prestigious wine competition. Through the Colorado Wine Development Board, we worked with the winery's owners to refine their brand positioning communication and to help...
Wy Livingston, owner of Wystone’s World Teas needed a package that reflected her expansive mission, and brand promise to introduce and connect people with tea. Our solution was a hexagonal box. Something that’s consumer-engaging, but practical. Perfect as a specialty store giftable item and at...
Zep, based in Atlanta GA, is a leader in commercial and household cleaning products. The products are sold through distributors and home improvement retailers such as The Home Depot. Zep contacted us in search of an agency who could refresh its Zep Commercial brand and...
For Meadery of the Rockies to grow and reach out to mainstream consumers it was obvious to us that the brand needed a friendlier, more relevant image. It needed a complete rebranding, and with packaging that would stand out on the shelf. Strategically, we decided to...
As Hiram Walker's Marketing Director for Canadian Club Whisky, Brandwerks' John Recca directed the U.S. rebranding and relaunch efforts of the company's flagship brand, then a $200 million piece of business. This was not an easy task given the brand's authenticity and heritage–very deep seated...